One of the most fun and rewarding ways to teach ZENgevity is through a “one to one” experience. With a personal training approach, you can offer better service and better care. You can provide better results for your students. The increased investment of their time and money helps to keep students coming back for more and more of your services and programs. Many Seniors want this service.
Also, it is the most lucrative for you as a teacher.
There are 5 important steps you need to be successful in developing a personal training business in ZENgevity.
First and foremost, you need to be a great teacher.
Be great at delivering an experience of fun, excitement and fitness. You need to know the material, be comfortable and confident in your delivery and be able to develop a relationship with your student based on the KLT factor (Know, Like, Trust). Teaching and training is the foundation of any service based business. It is the foundation that your ZENgevity business is built on.
Students come to you for YOU, for your teaching.
Many people go out and teach “one on one” just like a class. This is a mistake. The experience needs to be different, otherwise why not just go to class?
Offer an experience – If you’re great at your teaching the marketing & selling will be easy. It is simply getting people to experience ZENgevity. Why we are different. How you can help your students achieve their goals of a better body, better brain and better balance in an easy, safe, gentle and fun way.
You want to get people to experience ZENgevity and what you have to offer as much as possible. There is no better way to market/sell than letting people experience a small dose. We do this with networking, demos and volunteering.
• free talk at library
• lead the beginning stretch at a charity walk
• speaking at a network luncheon
Nurture Your Relationships – Build healthy, kind relationships with the people you know and the people you meet networking. Nurture relationships with people who will refer you clients and connect you to others who will support your business. Send a “warm” email and a “warm” letter to everyone you know and everyone you meet networking. The nurtured referral relationship is like a best friend. Be available, help your friend (virtual or local) and offer your expertise (benefits, results, value) of what you teach.
Create Systems – Keep track of what you do. Focus on your priorities and goals. What’s working? What’s not working? How can I improve the “experience”, the marketing, the sales, the networking, and the goal setting? The biggest mistake I see people do and what keeps them from making money…is NOT keeping their FOCUS! “Shiny Object Syndrome” hits and we become the hamster on the wheel. Never going forward, just staying in one place, working really hard and not benefiting from our actions. Systems help keep us on track and off the wheel. FOCUS.
Create Courage – to speak and reach out to potential students, to network, to referral folks and groups that would love to hire you to teach. Making a plan is the best way to create courage. “Step by Step” Dorothy and her cohorts went down the Yellow Brick Road. If you follow your “Step by Step” plan and take the action needed, you will become more confident, more aligned with your goals and more successful. Success creates more courage.
So, go out, create new clients who want YOUR “experience” and offer a personal advanced training option. Give better results, give greater value and offer a personal relationship with you.