The fourth “C” is really 3 “C’s”. After building your foundation of courage, clarity and creative content, you will need to connect and communicate with your ideal audience. Also described as tribe, group, peeps, ideal clients, clan, and list or raving fans. The people who are attracted to you and to what you offer. The best connection is an honest connection. It is a connection where both parties can give and receive. To start, you want to give more, much more. More content, more resources and more care. Be an extraordinary care giver, teacher or coach. Serve with integrity. Serve with heart. This is how to build community.
Your clients or students need to know you. They need see how you can help them. Do you offer results for their problems? Can they trust you? Do they like you? To get to know your clients and for them to get to know you, you need to communicate and connect in a personal way.
Using communication to connect through weekly Email, Newsletter, Video, telephone (yes, this still works), podcast, Social Media or direct mail. Many contacts are needed to reach the point of KLT (know, like and trust). Until you make this on- going connection and develop KLT there will be no sales, no sign ups and no success.
What is your best way to communicate? There are many different learning styles. Visual, auditory, kinesthetic are examples of a few. What is your preferred learning and teaching style? For best communication offer a variety of learning styles. Be open that your clients will want to find you in the style that is their own best learning style.
Use language as if you we’re addressing a friend. For that is what a client becomes, if they know, like and trust you. Encourage your clients to communicate back, the way to build community. Begin building relationships. When you have built a community, you will have built a business.
Most important for connection is what can you do to help them?
What is your favorite learning style? What is your least favorite style? This week, communicate with your clients using both learning styles.
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*The ZENgevity Blog is written by Georgia Lee London, creator of ZENgevity Fitness and Training. It expresses only her personal opinion and is not to reflect or voice the opinion of ZENgevity LLC, ZENgevity teachers or ZENgevity students.