One of my favorite things to do during the Holidays is to get together and pass bread with friends (old friends, new friends, client friends, everyday friends). This week, at a dinner with “old” friends we talked favorite movies, favorite music and favorite restaurants. One friend mentioned a favorite Sushi place. She started with “It’s like Cheers (a long running, fave TV show). Already, I wanted to go there. I was sold with that simple statement. Remember Cheers “where everybody knew your name”. This restaurant was so good, that my friend was singing its praises for them. That’s “GOOD, SACRED SALES.” Sacred selling or sales that be bright are NOT your usual Holiday selling which is often just a transaction, a manipulation or a desperate plea. This is how selling got its bad name.
Sacred selling is a giving, a giving in both directions. The word Sales comes from the Olde North English “slaja” and originally meant “to give up what you have” to “give something to someone who is asking for it.” Simple. You have something I want and I need to give you something in return (these days it’s money). Simple.
Only now, many sellers want to give us something we don’t want, need or greed. This type of selling feels sleazy and tends to peak in December. Many emotions surround this type of selling for both buyer and seller. The most primal need and emotion is one of fear, of survival and security comes up in sales. There can be emotions and desires to be approved and appreciated, a need for love and acceptance when buying or selling. Feelings of vulnerability are at play. And, feelings of greed. When emotion comes up in selling, be attentive. Maybe it’s not sacred selling, but a dishonest selling. Life is short. As a seller or a buyer, I want truth and honesty in my interactions. I don’t want to feel manipulated, conned or made stupid. I know what I need and what I want to buy. Every moment holds the promise of profound depth and connection with a fellow human being ( a seller or buyer). A chance to remember my name and your name. It is a giving in both directions. In heart centered sales or “slaja”, it’s simple. Trust and Love equals Joy.
May all your sales be bright.
Notice next time you are in a sales conversation. Do I feel manipulated or do I feel love and trust?
I welcome your comments below!
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*The ZENgevity Blog is written by Georgia Lee London, creator of ZENgevity Fitness and Training. It expresses only her personal opinion and is not to reflect or voice the opinion of ZENgevity LLC, ZENgevity teachers or ZENgevity students.